This August BOTB will be four years old. How the time flies. It seems like only yesterday that we took our first tentative steps into the world of craft beer reviews. We jumped right into the deep end (if you'll pardon the mix of metaphors here) as we took a look at IPAs (Stones Ruination IPA won the day) and threw down the first gauntlet in our battle against tasteless beers with the title: "IPAs, the True King of Beers." The idea initially was to pit a number of like-styled beers against each other, rating them in blind taste tests. The results would then be blogged (in a somewhat text-heavy, image-light format in the beginning). We started out with a numerical rating system but have since morphed into more of a subjective, descriptive system in which we first lay out some of the basics of each beer (The Beer Facts and What the Brewer Says) and follow up with objectively describing the beer's characteristics (color, pour, aroma, taste). Next we designate it as a beer we: 1. Would Leave on the Shelf 2. Could indeed drink ("I Could Drink This!") or 3. Can't Get Enough of. Finally we present the "Comments" section, perhaps the most revealing part of our review. The comments provide a sort of free-form, real time, stream-of-consciousness assessment of each
So what's the point of all this? What, pray tell, is our raison d'etre? The long answer is: "To promote the production, sale and consumption of American craft beer while exposing the diabolical methods used to push upon an unsuspecting beer drinking public the nefarious, flavorless pseudo-beer forced down our throats by those evil masterminds: the Mega-breweries."
The short answer: "Beer. Mmmmm."
Have we been successful? Well, since 2009 sales of the Mega-brews has steadily dropped, while craft brew sales have grown by 10% annually (State of Craft Beer Industry 2013 - Demeter Group Investment Bank).
I think not.
BRASSEURS DU NORD